I wish US automakers would stop playing games with discounts. It just makes depreciation seem worse than it actually is (because it’s calculated from MSRP) and makes people hesitant to buy because you never know when a better discount is coming.
I’d guess the dealership model is a huge impediment to more stable, predictable, and transparent pricing. Yet one more reason amongst many to kill that model. Direct-to-consumer is drastically better.