Why is the biggest TV ratings star in sports getting paid about the same as an office manager in a moderately successful company?
@mathowie They play half as many games and draw a third as many fans. TV ratings stink. But it's changing: ratings went up 21 percent last year, *before* Clark. (Also: Clark surely has landed some endorsement deals commensurate with her star power.)
https://www.espn.com/wnba/story/_/id/38407231/wnba-ratings-highest-decades-crowds-climb
@gruber @mathowie I would add two things:
1. The NBA has largely treated W TV rights as a throw in to NBA rights deals, so we don’t have a sense of what the market has been/will be for them.
2. The W has done itself no favors with timing of programming, put its finals games up against the NFL last year, including the clinching game during Sunday afternoon.