In my last blog post of the year I wrote about thinking and doing
Ideas aren't easy
Ideas require a feeling of ease. Execution requires application and effort. The effort of effort is easy to perceive. The effort of attaining ease is difficult to perceive, especially from the outside. It's not true that ideas are easy, but it's an easy mistake to make.
https://rinsemiddlebliss.com/posts/2024-12-28-ideas-arent-easy/