I feel very strongly about calling Elon Musk's social media platform "X" because I want to remind people that Twitter is gone -- it's dead. And we know who killed it. We need to acknowledge the power that one edgelord billionaire has over our public sphere, and remind ourselves that we cannot reclaim that space. We can't make it "ours" again by calling it Twitter. I'd rather build up new spaces online than chase after the memory of one that is lost.
@annaleen I prefer Xitter, to a) distinguish it from many other things called X, b) keep a reference to the platform it replaced, and c) indicate that it's an informational shitter.
And conversely, I refuse to acknowledge Facebook's rebrand to Meta. I will keep calling it Facebook to maintain connection to all the bad press it deservedly received in 2018-2021.